Unboxing, the process of unwrapping newly purchased products in front of a camera, is gaining increasing popularity. It allows potential customers to get a closer look at the product before making a purchase decision. In this article, we will discuss the role packaging plays in unboxing and how it impacts the sales of cosmetic products.
Unboxing evokes emotions
Unboxing is not just a way to present a product; it’s also a tool for evoking emotions. Posting and watching these types of videos on platforms like YouTube has become a trend. Not only influencers but also regular internet users proudly share their purchases on various platforms. According to Google, 62% of consumers have watched such videos online to learn more about a product.
Watching the unboxing of new products creates feelings of excitement and curiosity in viewers. This emotional engagement is crucial because:
- Builds anticipation: The unboxing process builds tension and expectation, making the viewing experience captivating.
- Strengthens brand connection: Consumers who emotionally engage with unboxing are more likely to form a lasting relationship with the brand.
- Reaches a broad audience: Thanks to the power of the internet and platforms like YouTube or TikTok, we can achieve vast reach and connect with a wide target audience.
Why is packaging important in unboxing?
Packaging plays a key role in unboxing. Aesthetic, functional, and creative packaging can significantly influence the perception of our product. Here’s why packaging is so important:
- First impression: Packaging is the first element a consumer interacts with. Elegant and thoughtful packaging creates a positive first impression, encouraging the consumer to share it online, generating additional reach.
- Product protection: Good packaging protects the contents from damage during transport, which is crucial for maintaining product quality.
- Brand differentiation: Creative packaging can make a product stand out from the competition, emphasizing its uniqueness and value.
- Increased product sales: If a consumer receives a product in aesthetic and creative packaging, it signals that the brand is committed to quality from start to finish and cares about visual impressions. They are likely to share it online, increasing product sales.
Cosmetic brands are paying more attention to every detail, including packaging, recognizing how unboxing their products online can bring tangible benefits. Here’s how unboxing impacts cosmetic sales:
- Detailed presentation: Unboxing allows for a thorough presentation of cosmetic products, including their texture, color, and scent. Customers can show how the products look in real life, making it easier for other consumers to make purchasing decisions.
- Credibility of reviews: Unboxing often goes hand in hand with reviews, which are perceived as more credible than traditional advertisements. Customers value honest opinions from other users, which can increase trust in the brand and its products.
- Reach and engagement: Unboxing videos are widely shared and watched on social media, increasing the brand’s reach. Emotional engagement from viewers translates into greater interest in the products.
Summary
Unboxing is an effective way for consumers to get to know a product better before making a purchase decision. It evokes emotions, builds a connection with the brand, and well-designed packaging can significantly influence product perception. In the cosmetics industry, unboxing plays an especially important role, leading to increased sales through detailed product presentations and credible reviews.
If you want to learn more about packaging dedicated to unboxing and its benefits, reach out to us, and we’ll help you create packaging that will beautifully showcase your product.
Sources:
https://www.thinkwithgoogle.com/marketing-strategies/video/youtube-insights-stats-data-trends-vol7
