UE PURELLS

The project is co-financed by the European Regional Development Fund under sub-measure 3.3.3: Support for SMEs in the promotion of product brands – Go To Brand.

Objectives and outcomes of the project:

The aim of the project is to increase the company’s visibility and competitiveness by internationalizing its operations. Implementation of promotional activities will contribute to the development of an appropriate position of the Beneficiary in the Gulf markets. All planned activities are aimed at attracting potential business partners and customers for the products offered. Further expansion into foreign markets will increase sales and open up new distribution routes.

Project value: PLN 407,300.00

The amount of the contribution of European Funds in the implemented project: 244 380,00 PLN

Project Number: RPMA.03.03.00-14-J064/23

Project Title: “Enhancing the Competitiveness of PURELLS INNOVATIVE, PIOTR KAMASZEWSKI through Participation in the Innovations in SMEs Competition.”

Objectives and Outcomes: The aim of the project is to increase the competitiveness of the company through participation in the Innovations in SMEs competition. Actions carried out during the project implementation (such as business plan development, expansion of the technological line, and promotional activities) will contribute to the possibility of faster, more precise, and cost-effective order fulfillment. Consequently, the company will be able to compete with other entities in the market for new customers, ultimately increasing the scale of sales for its products.

Project Value: 641,840.83 PLN

Amount of European Funds Contribution to the Implemented Project: 417,456.80 PLN

Development of the export activities of PURELLS INNOVATIVE SPÓŁKA Z OGRANICZONĄ ODPOWIEDZIALNOŚCIĄ

Purells Innovative Sp. z o.o. is implementing the project entitled “Development of the export activities of PURELLS INNOVATIVE SPÓŁKA Z OGRANICZONĄ ODPOWIEDZIALNOŚCIĄ”, co-financed by the European Union under Measure 2.25 “Promotion of innovative SME brands”.

The aim of the project is to develop the company’s export activities, increase its recognition in international markets, establish new business relationships, and increase revenue from foreign sales. An important element of the project is also the promotion of the Polish Economy Brand worldwide.

Scope of the project

Promotional activities will be carried out in three target markets: Italy, France and the United Kingdom.

As part of the project, participation in international B2B industry events is planned:

as an exhibitor:

Cosmoprof Bologna, Italy – 2027 edition,
Paris Packaging Week, France – 2028 edition.

as a visitor as part of business missions:

London Packaging Week, United Kingdom – 2026 edition,
Paris Packaging Week, France – 2027 edition,
Cosmoprof Bologna, Italy – 2028 edition.

The project also includes the implementation of a promotional campaign aimed at audiences in the target markets.

Participation in international trade fairs and business missions will enable the company to present its portfolio of innovative packaging solutions for the cosmetics industry, build brand awareness, and establish direct contacts with cosmetics manufacturers, brand owners, distributors, and other business partners.

These activities will also provide opportunities to conduct business negotiations, present new product solutions, and gather information on the needs and expectations of international customers.

Target groups

The project is primarily aimed at foreign companies operating in the cosmetics and beauty industry, in particular:

cosmetics and perfume manufacturers,
cosmetics brand owners,
distributors,
companies seeking innovative packaging solutions,
potential business partners in the Italian, French and British markets.

Project objectives

The main objectives of the project are:

to increase the recognition of Purells Innovative Sp. z o.o. in international markets,
to develop export sales,
to acquire new international customers and business partners,
to increase revenue from sales of the products covered by the project outside Poland,
to promote innovative Polish solutions and the Polish Economy Brand worldwide.

Project value

Total project value: PLN 862,299.00

European Union funding: PLN 399,179.70

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