Unboxing as a marketing tool: creating emotions through packaging
Unboxing, the process of unwrapping newly purchased products in front of a camera, is gaining increasing popularity. It allows potential customers to get a closer look at the product before making a purchase decision. In this article, we will discuss the role packaging plays in unboxing and how it impacts the sales of cosmetic products. […]
When is it worth choosing premium packaging for cosmetic samples?
The global fragrance market is worth tens of billions of dollars and continues to grow. A report by Fortune Business Insight indicates that by 2032, the global fragrance market will exceed a value of $77 billion. The growth of this market brings about increased competition and higher consumer expectations. In our article, we focus on […]