E-sampling: A modern take on traditional sampling
Sampling, the practice of distributing product samples, has long been a cornerstone of marketing strategies across various industries, particularly in cosmetics. However, increasing ecological awareness and new legal regulations are compelling companies to rethink this promotional method. Will new regulations render sampling obsolete? Let’s explore this question in today’s article. Sampling: Challenges and limitations Traditional […]
Social media and the beauty industry: How social platforms are transforming cosmetics sales?
Social media has radically changed how cosmetic brands reach customers, showcase products, and build relationships with their audience. Platforms such as Instagram, TikTok, Facebook, and YouTube have become not only content-sharing spaces but also key places where consumers discover new trends, learn about market innovations, and make purchase decisions. Let’s take a closer look at […]