Trends in cosmetic packaging: How to attract the customer?
Today’s consumer is more aware, demanding, and has higher expectations of brands than ever before. Faced with an overwhelming selection of products available on the market, customers gravitate towards those that not only meet their needs but also align with their values. It is no longer enough for a product to be well-designed and functional […]
Psychology of packaging design: Principles of neurodesign
One of the key factors when launching products on the market is packaging. It often presents a challenge, as packaging that sells must consider multiple aspects. Studies show that well-designed packaging can increase sales by up to 30%. How can we create packaging that perfectly fits our target audience, evokes emotions, and boosts product sales? […]